Tech Appeal

We hear the question all the time - Should design drive technology; or should technology influence design? Hmmm...

With respect to today's interactive media, we need only look as far as the tools of the trade - computers, software, etc. All of these technologies afford designers and developers certain freedoms while imparting certain creative limitations.

Success in the interactive media space is due in large part to unencumbered design and technological creativity - less the duly noted inherent limitations previously mentioned - harmoniously merged through expert management.

Yes, we are faced with many challenges when the desire is to push the creative envelope in both disciplines, but those challenges should be welcomed and embraced. Creativity should drive technical direction. Creativity should drive design. Approach your next project with this in mind and watch the magic happen!